Internet Presence Evaluation
How is the over all presence of your website? What online components do you need to be aware of? I have made a list of all of the areas you should consider when evaluating your online presence.
1. Graphic Design - When considering the graphic design of your website think about if you have a strong brand identity and logo, website design and if you could improve of photography or imagery.
2. Web Development - There are many elements to web development to consider such as flash, HTML coding, content management system and if you have an active blog and forum if needed.
3. Web Hosting - There are many different types of web hosting. These include shared hosting, virtual private hosting, dedicated server, domain registration, and multiple domain hosting.
4. E-commerce - Either you need e-commerce or you don’t depending on the function of your website. E-commerce includes a shopping cart; secure socket layer and access to a merchant account.
5. Analytics - The best way to track your websites progress on the Internet is through analytics. Some of the choices out there include Google, Web Trends, Omniture. There are other options as well it is much better to have something tracking your website statistics then nothing!
(The sooner you can start the better!)
6. Search Engine Optimization - When looking at SEO there are many things you have to consider. These include having standard and compliant HTML and CSS, the use of custom Meta tags, your Google page rank, and if you are ranking for desired keywords.
7. Pay Per Click Ads - There are many options when it comes to pay per click ads. The main search engine options include Google Ad words, Yahoo Search and MSN Live Ads. Other options to consider include MySpace ads, Face book ads and any other type of banner ads.
8. Social Media Presence - There are many different types of social media sites. Some of the main players in social media include MySpace, Face book, LinkedIn and Twitter.
9. Email Campaigns - Some websites can really utilize email campaigns. Some of the types to consider include email lists, text emails and newsletters.
10. Affiliate Marketing - There are many ways to help your business grow in profits one way is affiliate marketing. There are many different companies that specialize in this type of marketing. These include Commission Junction, Link Share and many others.
