Keyword Richness in Search Engine Optimization
Searching is without a doubt the most frequently performed activity on the web. People all over the world are constantly searching for products, information, people, etc. Whether or not the motivation of the searcher is to find, buy, or just browse, the searching people of the internet are what make websites successful.
Developing and producing a website requires a lot of work, thought, and maintenance. For example, a site developer could claim a domain name, create content, and post their site to the net for all searchers to see. It is true, that the site would receive some traffic, but how much traffic is needed to be considered a player in the game of search and discover?
A lot of subjective thought must be invested into this process. What is the content about? What titles, tags, and headlines does the website possess that make it an active search result in the world of Google? According to Brian Clark of CopyBlogger and Scribe, the overall layout of a website is not the deciding factor for the success of that site. The deciding factor is what brings people to that site. The “outside” stuff that is happening as a result of that website coming up in a search engine. When bloggers, social media users, and other websites extract another site through a link on their page, this is referred to as being “linked-out”. For example, Twitter is a great opportunity to utilize the perks of informing the people via mass social media. A link for Union Bindings can be “tweeted” by a user because they had just purchased the Force bindings and had a great thing to say about them. They would be linking-out Union Bindings by providing their link in the post. 
SEO programs are recognizing this kind of activity, and considering the site’s relativity to its keywords, and as a result, ranking the site according to its search proficiency for others. This is how sites get their spot on Google search results. If you type in “snowboards” into Google search, the top result is Burton snowboards and the keyword, “snowboards” is highlighted in the snippet. This is because searchers that type in the keyword most often end up at Burton’s website. The “similar” button under the search result is an alternative option for another website to be linked from the Burton site because of their relativity in keywords and searches.
Relativity, specifics, and strong numbers are factors that develop not just good, but great traffic through that website. Clark couldn’t say it enough: KEYWORDS are the key to success in a site’s search optimization. When the right keywords allow searchers to find the right information, then the people are happy. When the people are happy, then search engines like Google are happy. Why? The crawlers that linger around websites, (not the creepy kind), are adding to the prestige of the site by recognizing the success of relativity between keywords and content, and search-traffic numbers. These smart spiders, like Googlebot, can immediately determine whether or not a website is being sought out by many web users. They are also able to verify if that particular site is being linked-out to other websites, and if other websites are providing links to it. 
Keyword research is another key player to a site’s motives for optimization. Keyword tools like Google’s Keyword Tool, or a keyword tool like Scribe, (a paid subscription), that quite frankly does all the searching and work for your site to have maximum optimization. These tools allow you to search what keywords would be “key” for your site’s content. The goal of keyword to content relativity is to provide as many keywords as possible without seeming to “spammy”, while satisfying the search of web users.
All in all, more consideration goes into the process of optimizing then you might think at first. The broad spread of keywords, links, and relative information are the essential deciding factors that determine a site’s place in the search engine world.
