Looking at the Competition

beat-competition What types of things should be looking for when you look at your competition? There are many things that you can look at and learn from. Below I listed all of the things you should be aware of about your competition.

1. What keywords is your competition going for? These might be the same ones that would be best for you to go after.

2. What rank is your competition coming up in Google? Are they above you?

3. What is your competition’s page rank? Is it higher or lower then yours?

4. Is your competition using basic optimization techniques? If so what can you learn from?

5. How many inbound and outbound links does your competition have? Is this more or less then what you have?

6. Is your completion using any form of Pay Per Click advertising? If so is this something you can benefit from?

7. What is the Alexa Rank of your competition? Is it better then yours?

You can learn a lot just by looking at your competitors! In fact once you are aware of what your competitors are doing right you can do it to and try to do it even better! Good luck and don’t ever be afraid to learn from someone else!

One Response to “Looking at the Competition”

  1. Greg Beddor  on July 21st, 2009

    Nice work Alyssa. One thing you might add is how popular is the competitor in social sites like twitter, facebook and delicious.


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